The first ‘Wimpy Bar’ opened at the Lyon’s Corner House on Coventry Street, London. The bar was originally a specialist fast-food section within the more traditional Corner House restaurant. Its popularity soon led to the establishment of separate Wimpy restaurants serving only hamburger-based meals.
South Africa got its first taste of the famous Wimpy enjoyment at Murchie’s Passage, Durban in 1967. Today, Wimpy is one of the largest and most successful quick service restaurants in South Africa.
By 1970, Wimpy breakfasts and burgers grew in success and expanded to over 1,000 restaurants in 23 countries.
Wimpy was acquired by United Biscuits and 'counter service' restaurants opened in response to the opening of McDonald's. Bakers SA Ltd bought the South African division of the company. The Wimpy empire had been split up, for now.
Wimpy was the first burger chain to offer a vegetable burger: the original and still the best: Spicy Beanburger.
Ever wondered what makes Wimpy Burgers taste so darn fantastic? Apart from the ‘secret patties’ that is. In 1998 delicious Wimpy Relish was introduced to the burger range, which resulted in an astronomic rise in Wimpy Cheesburger sales. A little bit sweet, a little bit tangy, Wimpy Relish is now a firm favourite on the Wimpy menu.
The traditional table service units were acquired through a management buy-out backed by 3i.
Wimpy was the first restaurant chain in the United Kingdom to offer a Quorn®-based product on its menus.
Wimpy became the first company to win the coveted Franchisor and Franchisee of the year awards in the same year.
2004 Marked the 50th year of famous Wimpy Excellence, including breakfasts, burgers and more
Wimpy was purchased by Famous Brands South Africa. After a long split, Wimpy is now realigned across the miles.
In 2008 the 'new look' Wimpy was introduced.
As at April 2010, Wimpy had sixteen 'new look' restaurants in the UK. The number continually increased with more openings and revamps planned in the year. At each re-opening, Wimpy held a launch day with events and offers to celebrate.